Woolworths rolled out more than 90 Christmas products, promoting value, convenience, supporting local businesses and simple ways to entertain on a budget.
“Christmas is a special time of year to celebrate with loved ones and share good food, and as Today’s Fresh Food People, we play a special role in helping customers create and enjoy these little moments” , says Guy Brent, Managing Director of Woolworths Food Company.
“We’ve spoken to our customers across the country about what they want from Woolworths this Christmas and have heard repeatedly that they don’t want to compromise on the indulgent food products that make the season special for them, but want to make sure they’re getting great value.
“From today, customers can choose from over 90 Christmas products in-store and online, the majority of which are made in Australia, that will help them create a memorable dining experience. And that’s just the beginning with more new products hitting the shelves in the weeks close to Christmas.
“We’ve worked hard to design a range for customers who only want to spend a certain amount while entertaining 8-10 people, and menus for those who want to indulge themselves with a wide variety of dishes and roasts to cut. the breath.
“Our Aussie Christmas range this year is also more convenient, with a number of our Gold entrees all of which can bake at the same temperature to streamline the cooking process, or roasts that come in ready-to-cook trays, which means easy cleaning. for a fully prepared centerpiece.
“However our customers plan to celebrate this year, they can find great value, fresh food and convenient options at their local Woolies.”
Woolworths also unveiled its Christmas brand campaign, “celebrating the little things that make the Australian holiday season special”. The integrated multi-channel campaign was launched last night on free-to-air TV. It will “come to life” in stores nationwide this week, as well as rolling out across radio, print, digital, content, social media and OOH.
For more information on the Woolworths Christmas range, visit woolworths.com.au/shop/discover/christmas.