CR Fashion Book China sparked outrage for including digitally reimagined images of Marilyn Monroe on the cover of its upcoming magazine issue.
For Czech Republic of ChinaIn its fourth issue, the publication crafted a photo shoot featuring a digitized, modernized version of Monroe to show what the late fashion icon might have looked like had her cultural influence and popularity occurred today. .
The magazine issue, which is already available on newsstands internationally, will consist of eight different covers that have been digitally curated by CR’s founder and creative director, Carine Roitfeld.
In an article written by CR Fashion Book’s Vienna Vernose, Roitfeld discussed Monroe’s heritage and how she wanted to embody her “timeless elegance and sense of self-reliance” in photos.
“She’s a dream cover star for any fashion editor and someone I’ve always admired for pioneering the creation of a captivating personal brand that extended beyond her work” , she explained. “It’s a key facet of most celebrities today, but Marilyn was one of the first to do it. I took on the unique challenge of imagining a modern photo shoot for such a classic star.
The article also noted how CR used “state-of-the-art CGI imagery” with Amethyst and Authentic Brands Group, the company that owns Monroe’s estate, to create these photos of the late actor.
Marilyn Monroe Estate creative director Jim Gibb also praised the publication and Roitfeld, as they knew his team “would be able to design Marilyn in a contemporary period without losing its signature ‘it’ factor”.
On social media, critics lambasted the magazine’s decision to digitize the late actress and accused her of creating new versions of Monroe for her own success.
“The amount of content using his face lately doesn’t strike me as an homage they are just exploiting a person who can’t allow or deny this just to sell magazines and merchandise this is untrue,” one wrote. Twitter user.
“How about leaving Marilyn alone,” wrote another. “Let the woman rest!”
A third user added: “The main thing she wanted was not to be taken advantage of and instead people went out of their way to make it happen. Shame.”
Other people questioned why Monroe’s style needed to be revamped for today’s times and criticized her estate for approving the cover photos.
“Why would they modernize Marilyn Monroe? And put her in those ugly looks??? wrote one Twitter user.
“The @Marilyn Monroe The estate has never been personally connected to Marilyn Monroe,” another added. “I don’t understand why it’s legal for them to do this. The least they can do is promote to respect its image. Do not support those individuals/groups who disrespect him.
However, others on Twitter didn’t have as much of a problem with it. CR China’s reimagined images, one of which read, “I think the photos are cool, and it’s nice to see someone’s image in a new and fresh way. A digital medium is just as artistically valuable as painting it.
Czech Republic of ChinaThe covers come on the heels of Hollywood capitalizing on Monroe’s legacy and style in recent times, both on and off screen. Netflix recently released a trailer for their movie Blond, based on the novel of the same name by Joyce Carol Oates, which features Ana de Armas as a fictionalized version of Monroe. The film is slated for release in September.
While attending the Met Gala in May, Kim Kardashian also made headlines for walking the red carpet in the iconic nude-colored dress worn by Monroe in 1962 when she serenaded President John F Kennedy for his birthday.