Providing updated search trends and data points that highlight the continued enthusiasm for magazine media, the latest installment of the essential Magazine Media Factbook has been published by the new News/Media Alliance.
With insights into magazine consumption and audience preferences, the Factbook is a valuable tool that makes it easier for magazine and advertising professionals to collaborate and improve their advertising efforts.
Originally a product of MPA – the Magazine Publishers Association, which merged with the News Media Alliance in July – the Factbook is being published this year by the new organization, the News/Media Alliance. Alliance members represent many of the most recognized brands in the magazine and news publishing industries, with combined annual revenue of more than $40 billion.
“Magazines provide an ideal environment for advertising that inspires action, and Magazine Media Factbook confirms this with his extensive research statistics and knowledge,” said Alliance President and CEO David Chavern.
“Our members are trusted sources of the information readers want and need, with thoughtful, relevant, and engaging ads that make readers feel heard and understood. That translates to more sales and better feedback. on investment for marketers.”
Some of the highlights of this year’s Magazine Media Factbook are that both print and digital audience grew in 2021 to 222.2 million readers; magazine launches have rebounded from the height of the pandemic, doubling to 122 new titles in 2021; and more than half of individuals in each age group interact with magazines on social media.
Alliance members can access the full fact book here (member login required). All others can request a copy of the fact book by emailing Alliance Vice President of Research and Knowledge, Rebecca Frank, at [email protected]