The list of speakers announced for Licensing Expo 2022

Licensing Fair revealed information about confirmed speakers on the seminar program for the upcoming event to be held May 24-26 at the Mandalay Bay Convention Center. Registered guests benefit from live content and educational offerings, including Licensing U, a feedback program produced in partnership with the industry trade association International licensea free orientation session designed for new and returning participants, and free sustainability sessions presented through an expanded partnership with Products of change (POC).

Senior executives from many of the industry’s largest companies will speak at Licensing Expo and provide insight on topics impacting the licensing ecosystem, from NFTs and TikTok to new retail law rules and of international distribution. Brands represented include License Global, Paramount, LEGO, Hot Topic, WildBrain CPLG, Seltzer Licensing Group, Ferdinand IP Law Group, Formula E, Beanstalk, PhatMojo, Watermelon Creative, JS Product Design, Smiley, Licensing International and Products of Change. (POC).

“This is a highly collaborative industry that thrives on each other’s successes and supports each other through challenges,” said Maura Regan, President of Licensing International. “Licensing Expo’s educational offerings are unparalleled and truly reflective of the times. Our mission with this year’s Licensing U content is to arm attendees, new and established, with new ideas and new ways to meet the most challenging challenges. today’s most pressing issues, and we do this by tapping into the best talent the industry has to offer to create highly anticipated and educational sessions.

Licensing U content will be available live and on-demand, enhancing the value of the experience for all attendees and exhibitors.

LICENSING EXPO AGENDA AND CONFIRMED SPEAKERS:

tuesday 24 may
Orientation session, 9:30-10:00 a.m.

This is a must-attend session for new attendees or alumni wanting to see what’s new at Licensing Expo this year. Howard Gelb, Vice President of Sales, and Amanda Cioletti, Vice President of Content and Strategy, Global Licensing Group, will lead an in-depth discussion that will offer tips on navigating the showroom and all the must-see features. Get a glimpse of the field to maximize time and meet other first-time attendees to kick off networking for the week.

Licensing U – Back to Basics, 10:00 a.m. – 11:00 a.m.
Speaker: Stu Seltzer, President of the Seltzer Licensing Group
Learn more about licensing if you’re new to the industry. This session answers questions about licensors, licensees, agents, and agreements.

License U – WTF is up with the NFTs, 11:00 – 11:30
Speaker: Jed Ferdinand, Senior Managing Partner at Ferdinand IP Law Group
Non-fungible tokens (NFTs) and the metaverse are on everyone’s radar right now, but what exactly are they and how can participants take advantage of this new digital world?

Ssustainability 101, 12:00 p.m. – 12:45 p.m.
Speakers: Helena Mansell-Stopher, CEO of Products of Change; Andrea Green, Director at Globally Green; Simon Gresswell, Managing Director of SGLP Ltd; Jakob Hamann, Head of Product Sustainability at Lego; Charlotte Hughes, Senior Licensing Manager at Formula E; Maxine Lister, licensing manager at the Natural History Museum
A deep dive into the science that explains why sustainable transformation is vital to future business prosperity.

CONFERENCE 1, 2:00 p.m. – 3:00 p.m.
Details will be announced soon

Licensing U – Press Play on YouTube and TikTok, 3:15 p.m. – 3:45 p.m.
Speaker: Deirdre Brennan, COO of WildBrain CPLG
YouTube and TikTok are the new behemoths, which means understanding how these digital platforms are capturing consumer hearts and driving franchise development is crucial.

Licensing U – The Benefits of Licensing: Leading with the Intent of Social Impact, 4:00 p.m. – 4:30 p.m.
Speakers: Mrs. Opal Lee from The Grandmother of Juneteenth; Anita Castellar of FanGirl Consulting & Brand Management, LLC; Genna Rosenberg of GennComm ImaGENNation
Learn how far we’ve come to see Juneteenth become a national holiday and reflect on how brands can lead with the intention of creating purpose-driven licensing programs focused on social good.

Wednesday May 25
Licensing U – The New Rules of Retail, 9:30 a.m. – 10:00 a.m.
Speakers: Ed Labay, SVP GMM Merchandise, Marketing and Licensing at Hot Topic; Sarah Swindell, owner and designer at Watermelon Creative; Jennifer Sandberg, owner and designer at JS Product Design
Fast fashion retailers’ desire for differentiation is in, and by adapting creative requirements, participants can better respond to global and regional trends.

Brands with Purpose – Sustainable Manufacturing, 10:15 a.m. – 11:00 a.m.
Speakers: Amy Low, Director of Brand and Marketing, Piping Hot Australia; Stan Wan, CEO and Managing Director of Piping Hot Australia; Keith Loiselle, president of Greenr; Brenda Seto, Ambassador at Products of Chang; Helena Mansell-Stopher, CEO of Products of Change
Piping Hot, the goal-oriented fashion brand, and Greenr, a global producer of sustainable stationery, join POC to discuss their sustainable journey so far.

KEYNOTE 2 – From dream to reality: the power of brand licensing for location-based entertainment, 12:00 p.m. – 1:00 p.m.
Speakers: Cecil D. Magpuri, CEO and Co-Founder, Falcon’s Beyond; Robert L. Ward, President and CEO, Robert L. Ward, Inc.; Susan Vargo, Head of Live Events and Location-Based Experiences, Moonbug; George Wade, President, Bay Laurel Partners
This expert panel brings together key business players to help understand all the many things that need to be considered when developing and executing an LBE agreement (including how best to protect the brand integrity) and provide attendees with information to make their expansion dreams a reality. .

Licensing U – Information Overload, 2:00 p.m. – 2:30 p.m.
Speakers: The Insights family; Bill Graham, President of PhatMojo
More research is available than ever before, which is why it’s essential for businesses to use this information effectively. Discover the role data should play in the decision-making process without stifling radical creativity.

Licensing U – Truths about international distribution law, 2:30 p.m. – 3:00 p.m.
Speakers: Amadu Sowe, Vice President of Business and Legal Affairs at Paramount; Steve Manners, Global Marketing Manager at Licensing International
The distribution of the Products in the United States may be as wide or limited as the Licensor permits, but the same cannot be said for the EU and the United Kingdom. Learn about global anti-competitive regulations and how to make the right business decisions.

Thursday May 26
Sustainability in Licensing, 10:30 a.m. – 11:30 a.m.

Speakers: Matt Winton, Vice President of Global Marketing Partnerships at Smiley Company; Linda Morgenstern, vice president, brand management at Beanstalk; Philippe Glorieux, Marketing and Communication Manager at IMP Les Schtroumpfs; Helena Mansell-Stopher, CEO of Products of Change
Join Smiley, Beanstalk and The Smurfs to discuss how licensors and agents are embracing sustainable change.

All sessions will take place at the Licensing U Theater. Sessions marked as part of Licensing U require a pass to access; all other sessions are free and will be offered on a first-come, first-served basis.

The speaker, Ms Opal Lee, said: “Who knew at 95 that I would need a licensing agent! I am amazed at what Women in Toys has been able to accomplish as we work together to make this country the best in the world.

Anna Knight, SVP of the Global Licensing Group, added, “The people behind the businesses, large and small, that make up the licensing industry are the ones who bring exciting new ideas and brand extension strategies and drive growth. of the company. Industry challenges will constantly emerge, and our community is always on the lookout for the next exciting idea, and the experts who are confirmed to speak at Licensing Expo are the very people who are spearheading the advancement and sparking curiosity. We couldn’t be more excited to continue our educational programs at Licensing Expo to facilitate important conversations. »