Telstra and media asset management specialists Silver Trak Digital have launched a 5G Cinema Direct content streaming service.
Silver Trak Digital chief operating officer Christian Christiansen said the service required no cabling, could be installed quickly and was backed by Telstra’s entire network infrastructure and support teams.
“Cinema Direct enables content distributors to send and cinemas to receive digital content over Telstra’s 4G and 5G networks through Silver Trak’s media asset management system,” he said.
“We install and maintain all the required technology at no cost to distributors or theaters, then content can be ordered and delivered through the Silver Trak Digital online portal.
“This is an incredibly efficient and cost-effective solution that is live and now running in cinemas across Australia.”
Leveraging Telstra’s next-generation 5G cellular technology, Cinema Direct presents an enterprise-grade wireless content delivery solution suitable for any distributor and cinema in Australia.
First line support is provided by Telstra Broadcast Services main control facilities and second line support by Telstra Network Operations. Additionally, all content provided by Cinema Direct is contained within a secure network, separate from all other traffic, and only available to Silver Trak Digital customers.
Christiansen said Cinema Direct was developed without installation or maintenance for all users, especially theaters and content distributors.
“Over time, the Cinema Direct ecosystem will grow in ways that create and enable additional revenue streams for cinemas through the availability of rich media services,” he said.
“This means that live sporting events, concerts and other exclusive content can be streamed in super high quality to any venue connected to Cinema Direct live in real time, anytime, with a single click. on a button.”
Cinema Direct’s ‘live’ content capabilities will allow new and expanded audiences to see a whole range of content on the big screen – content they would never have had access to before, especially in a cinema.
Telstra Broadcast Services head Andreas Eriksson said the broadcast service has multiple benefits.
“Streaming content over Telstra’s 5G network is obviously a huge benefit of Cinema Direct streaming,” he said.
“We are also excited to provide appropriate viewing rights to potentially thousands of Australians who are unable to access sold-out concerts or sporting events.”