Sequel Launches Leak Proof Pads – Nonwovens Industry Magazine

Sequel, a startup designing better health and wellness experiences for women starting with a leak-proof tampon, has launched and announced it has raised $5 million in seed funding. Founded by two top athletes and Stanford engineers, Sequel’s mission is to elevate the standard of women’s products with better design and superior technology. This funding will fuel Sequel as the company brings its first innovative product to market, reinvigorating a space that has seen no innovation in 80 years. MaC VC, Pear Accelerator, Long Journey Ventures, Ulu Ventures, Graph Ventures and other strategic angels including Cyan Banister and Nurx CEO Varsha Rao have contributed to this round.

Sequel has redesigned buffers for distraction-free times. The company’s proprietary spiral design is more mechanically efficient, meaning it absorbs liquid more evenly and won’t leak out until it’s full. With two patents granted and three patents pending, Sequel was invented for optimal performance, from the boardroom to the stadium and everything in between.

“We are driven by a vision that a better tampon is just the start of a movement to raise the bar for women’s products,” say co-founders Greta Meyer, CEO, and Amanda Calabrese, COO. “We’re building the products we wish we’d had on game day, raising the standards for products long left behind. With so much to worry about, a leaky tampon shouldn’t be one of them.

Sequel was founded in 2018 by Meyer and Calabrese, who were both Stanford product design engineering students and elite athletes. Throughout their athletic careers, Meyer and Calabrese have struggled with their period in high-level athletic competition, and they knew they weren’t alone. The duo critically examined period products and found that all of the options on the shelves were uncomfortable, leaky, and essentially the same, even when marketed as different. They saw an opportunity to create a better performing buffer.

“In a space saturated with private label brands that haven’t innovated in years, Sequel is committed to building an unprecedented IP portfolio,” said Adrian Fenty, founding managing partner at MaC VC. “Their innovations in design and manufacturing are truly exciting, and I believe they will make Sequel a game-changing company and a game-changer in the market.”

The Sequel team spent a year in research and development to invent their new and improved pad. They tested the product on the bench and with early beta testers, and came up with a whole new method of manufacturing. They are preparing to submit for FDA clearance in the new year and bring the product to market in 2022. Sequel is also working with star gymnast, artist and activist, Katelyn Ohashi as a creative advisor.

“Performance athletes need new offerings that impact women,” Ohashi says. “Few things are more off-putting before an important event than worrying about a cumbersome pad or a leaky tampon. Women deserve better, and I’m thrilled to be working with Sequel as the company ushers in a new era. for personal products.