Pinterest users are feeling the love

THROUGH Liv Croagh ON February 10, 2022 2 minute read

It’s almost the most romantic day of the year. As Valentine’s Day approaches, the Pinners search the site for love.

In the four weeks leading up to February 14, searches on Pinterest saw an increase in those related to love. Pinterest saw:

  • 75% increase in searches for “romance”
  • 40% increase in searches for “love”
  • 35% increase in searches for “romantic nails”
  • 40% increase in searches for “engagement”

For marketers, it’s an opportunity to engage with consumers. Launching a Pinterest designer brand campaign is an exciting way to connect and engage with consumers. Campaigns can be paid or organic, but are a proven way to raise awareness and reach a wider audience.

Businesses and creators can also check out Pinterest video ads to create content. There is a lot of research on recreating dates at home and inspired DIY decorations. Brands have the ability to create how-to videos or inspirational videos, from romantic looks to clothing inspiration, the amount of content is limitless.

Pinterest Video Ads not only reach large audiences, they also host product Pins. Product Pins link to online catalogs and help users take action and buy directly from brands.

From creating picnics in the garden to cooking a deliciously decadent dessert, Pinterest is a one-stop-shop for so many people looking for inspiration. And, as the day that celebrates love and romance approaches, many consumers are looking for something inspiring.

So if you’re looking to target hopeless romantics this Valentine’s Day, Pinterest might be the place to start.