Petz Acquires Sustainable Dog Bed Maker – Nonwovens Industry Magazine

Petz, a pet retail chain in Brazil, announces the acquisition of Petix, the leader in premium and durable dog pads, and its U.S. division, WizSmart by Petix.

As the country’s leading pet retail chain, Petz’s mission is to create a vibrant ecosystem for animal lovers and their pets in Brazil and abroad. With sustainability at the forefront of its business model, WizSmart by Petix joins the company’s US portfolio among other distinguished brands in the pet category, such as Zee Dog, known for its premium pet products. company sold online and in its Manhattan flagship store.

“We are adding manufacturing capabilities, expanding our product line, and investing in marketing to make WizSmart an industry leader in the United States and beyond,” said Rogerio Haddad, CEO and Founder of Petix.

“We’ve only just begun to scratch the surface of the US market,” adds Krister Holm, partner at Petix and co-founder of WizSmart. “We’ve proven in a short time that customers want a more durable, tougher cushion and pet retailers want to offer higher quality products. We are thrilled to be part of the Petz ecosystem and look forward to working with other industry bests like Zee Dog.

Most pee pads on the market leave a wet mess, but WizSmart works every time and over time for up to 24 hours. Many pet owners know the agony of picking up a tampon after a few hours, only to find that the pee has seeped through and run onto the floor. With a waterproof design using materials from recycled unused diapers, pet lovers can keep pet’s paws dry and avoid a messy home using just one of WizSmart’s premium pads. This means that the days of layering four or five pads are over. Dog pads are also notoriously smelly, making it difficult to decipher where to place them in the home. WizSmart quickly absorbs liquids to better trap and eliminate unpleasant aromas.

“Petix represents everything we believe in when it comes to building a differentiated platform, and very much in line with the Petz Group’s strategic vision to be recognized worldwide as the best ecosystem in the pet industry. company by 2025. The partnership represents a unique move to acquire a strong, market-leading brand with a differentiated product in a fast-growing and still under-penetrated category,” says Sergio Zimerman, Founder and CEO of Grupo Petz .