Pet Health Australia is the new magazine printed especially for your pets

Pet Health Australia has debuted as a brand new magazine packed with tips, tricks and articles for getting the most out of a pet’s life, helping them become as healthy as you are.

The magazine, produced by The Royals for the Ivory Coat brand of Australian natural pet food company Real Pet Food, builds on the agency’s strategy of showing the benefits of pet food in a way that pet owners can relate to. It follows Ivory Coat’s integrated campaign, ‘Keep Pets As Healthy As You’, launched in May.

Connie MacLulich, Brand Manager at Real Pet Food Company, said: “Pet Health is the perfect synthesis of Ivory Coat’s mission to provide better nutrition and a healthier lifestyle for Australian pets. The Royals have done a phenomenal job creating an entire magazine from scratch in what is a bold new phase for the Ivory Coat brand. We couldn’t be happier with the end result.

All content for the 64-page Pet Lifestyle magazine was written, produced, photographed and designed by content engineering studio The Royals, the independent agency’s content arm, in partnership with the Pet Care experts at Real Pet Food.

With a print run of 10,000 and articles including the golden rules of pet exercise, what to ask your veterinarian and entering the world of pet technology with the latest technology from the Petaverse, Pet Health magazine is distributed by select specialty retailers and this month’s Dog Lover’s Show.

Pet Health is also available as a digital download from the Ivory Coat website, making it easier than ever to ensure your pet is as healthy as you are.

While further editions will be printed in the coming months, the first issue focuses on how to keep your pet healthy and fit with an in-depth analysis of the diets and nutrients needed and the key exercises to lead a healthy life. active with specialized fur. Intensive training program.

Royals Executive Creative Director Sebastian Vizor said: “Ivory Coat has gone to unusual lengths to ensure its food is naturally nutritious with all the ingredients to fuel health and wellbeing. But we found that people didn’t appreciate what that actually meant. In humans, many sources of information support the health of both men and women. Yet, surprisingly, none specifically expressed the benefits of our furry friends leading healthy, active lives, and so the first publication on pet wellness was born.


Client: Real Pet Food Company

Brand: Ivory Coat

Brand Manager, Real Pet Food Company: Connie MacLulich

Agency: The Royals

Printer: T special

Photographer: Chloe Lambert