Known as “The Book Magazine for Book Lovers”, The Penguin Post is a first for Penguin Random House South Africa (PRHSA). Faced with a decline in the platforms available to publicize its books during the harsh confinement of 2020, the publisher innovated with an original marketing concept that filled the gaping void left by the multiple closures of magazines, and offered a unique product to its audience of avid readers.
Now in its second year, the magazine has gone from strength to strength, cementing its reputation as the expert voice in the book publishing industry and reaffirming PRHSA as a leader in its field. It was also recently nominated as a finalist for the IAB Bookmark Awards for Publishing Innovation, with the awards ceremony taking place in Johannesburg later this month on July 28, 2022.
The magazine – which features interesting and informative news, views and interviews around PRHSA’s diversity of titles and their authors – is distributed both digitally and in print to 140 bookstores across South Africa. South. Plus it’s totally free! Those wishing to subscribe to the digital version of the post, which offers links to additional content such as excerpts, recipes and contests, can do so at www.penguinrandomhouse.co.za/penguin-post.
To celebrate its two-year anniversary, the magazine is giving away baskets of signed copies of some of the publisher’s greatest authors – including Harlan Coben, James Patterson, Marian Keyes and the writer behind The Handmaid’s Tale, Margaret Atwood – from a worth R3,000 each. Entry details can be found in The Penguin Post Volume 19, available now. Find it at www.penguinrandomhouse.co.za/penguin-post-latest-issue
Volume 19 will be available from now until the end of August and contains everything from inspiring memoirs and gritty true crime to cookbooks that will make your taste buds tingle and a book about the world of grasses.
So make yourself comfortable and happy reading!
This article originally appeared in The Penguin Post, a book magazine for book lovers from Penguin Random House South Africa.