The Red Cross is responsible for distributing the donated material according to people’s needs.
“For families living in poverty, the purchase of baby diapers has a disproportionate impact on the family budget, especially for single parents or large families. People who already had financial difficulties before the COVID -19 crisis have even more difficulties today”, says Jacques Taymans, Head of Corporate Partnerships of the French Red Cross Community of Belgium. “This significant donation from Ontex helps us meet an urgent need during the colder months and, for many local families, due to rising energy bills, the most expensive of the year.
“Since the start of the pandemic, Ontex has donated more than 5.3 million Ontex products in 14 countries on four continents,” says Stephanie Durot, Managing Director of Ontex in Belgium, France and Luxembourg. “For many years we have been giving locally as part of our environmental and social policy, trying to reach the most vulnerable groups in society, such as the elderly in poverty, families in financial difficulty and refugees.”
To ensure that donated products are provided to the most vulnerable groups in society, Ontex has a Donation Policy with guiding principles to increase transparency in donations. This, for example, to ensure that donated goods arrive at the right place.
To combat the Covid 19 virus, Ontex has also used its 40 years of experience in the manufacture of personal care products to set up a production plant for medical masks at its factory in Eeklo, Belgium.