News/Media Alliance releases 2022 Magazine Media Factbook

Press release | News/Media Alliance

The News/Media Alliance has released the latest installment of the Magazine Media Factbook. The Factbook provides up-to-date research trends and data points that highlight the continued enthusiasm for magazine media, as well as the strong credibility and trust magazine media enjoys with their readers. The Factbook’s insights into magazine consumption and audience preferences make it easier for magazine and advertising professionals to collaborate and improve their advertising efforts.

The Factbook, originally a product of MPA – the Magazine Publishers Association, which merged with the News Media Alliance on July 1, 2022, is being published this year by the newly merged organization, the News/Media Alliance. News/Media Alliance members represent many of the largest and most recognized brands in the magazine and news publishing industries. The combined industries represent over $40 billion in annual revenue.

“Magazines provide an ideal environment for advertising that inspires action, and the Magazine Media Factbook backs this up with its in-depth research statistics and insights,” said Alliance President and CEO David Chavern. “Our members are trusted sources of the information readers want and need, with thoughtful, relevant, and engaging ads that make readers feel heard and understood. That translates to more sales and better feedback. on investment for marketers.”

Highlights of the year 2022 Magazine Media Factbook:

  • Overall print and digital audience grew in 2021 to 222.2 million readers.
  • Magazine launches have rebounded from the height of the pandemic, doubling to 122 new titles in 2021.
  • More than half of individuals in each age group interact with magazines on social media.
  • People of all ages continue to enjoy discovering print magazines, including almost six in ten 18-34 year olds (58%) who say they like the feel and feel of a print magazine.
  • Magazine readers influence the shopping behavior of others and spend more than average in several shopping categories.
  • Devoted magazine readers are wealthier, enjoy exclusive luxury products and services, and are more likely to pay premium prices in certain retail categories.
  • Magazine advertising is effective:
    • Over 90% of women ages 18-34 have taken action after seeing an ad both in a magazine and on its website, and Dynata research shows that print ads in magazines improve brand awareness when it’s about increasing consumer awareness and purchase intent.
    • Fifty-seven percent of adults aged 18 to 49 say that magazine ads match the content well, more than other media.
    • The number of magazine website advertisers increased by 23% in 2021 compared to 2020.

Alliance members can access the full Factbook here (member login required*). Everyone else can request a copy of the Factbook by emailing the Alliance’s Vice President of Research and Insights, Rebecca Frank, at [email protected]