MarketInk: Cannabis Freelancer Becomes Editor of San Diego Magazine

Jackie Bryant
Jackie Bryant

San Diego magazine has hired Jackie Bryant, a local freelance writer known for her specialization in the cannabis business and culture, as its managing editor.

Bryant, a freelancer in San Diego since 2015, starts his new job on May 2. She plans to continue writing “Cannabitch”, a monthly newsletter published on the Substack platform.

“It all happened very quickly,” Bryant told the San Diego Times. “I’ve done well as a freelancer over the past few years, and I’m proud and proud of it. However, freelancing is time-consuming compared to its variable pay and lack of institutional support.

“The opportunity to help make an impact at San Diego Magazine was too good to pass up. So here we are with a new chapter of life,” she said.

Bryant is a former San Diego Magazine freelancer with previous articles on travel, food, wine, spirits, and the arts.

She has also written about restaurants for Eater San Diego. For nearly five years, she wrote a cocktail column for Ranch & Coast Magazine. Her work has been selected for inclusion in the Best American Travel Writing anthologies in 2020 and 2021.

She has covered San Diego for Bisnow, reviewed film festivals for The San Diego Union-Tribune, and served as lifestyle editor at JustLuxe and editor-in-chief of Luxury Living International.

However, in recent years his passion has been the beat of cannabis, which has included cannabis business, culture, criminal justice, science, product and consumer information and policy. She has written about cannabis legalization and the profession for MJBizDaily, Voice of San Diego, San Francisco Chronicle, Leafly, California Leaf, Different Leaf High Times, Sierra, Playboy, Cannabis Now, Healthline, Uproxx, SF Gate, Forbes and others. .

She appeared in federal court as an expert witness on the cannabis plant and the Southern California cannabis industry. She has been a speaker at various conferences including Roth Capital’s Women in Cannabis conference and a Coldwell Banker event on cannabis and commercial real estate.

Beginning in 2018, Bryant became the cannabis columnist for the defunct San Diego CityBeat, where she met former CityBeat editor Seth Combs who joined San Diego Magazine as editor in March 2022. San Diego City Beat ceased publishing in March 2020.

“After writing extensively about food, wine, and travel, I threw all my eggs into cannabis writing and I’m proud to have nurtured this beat locally, regionally, and nationally,” Bryant said.

Bryant is also a longtime colleague of Troy and Claire Johnson, who acquired the San Diego magazine in 2021 from Jim Fitzpatrick, owner of the magazine for 27 years. Troy, a longtime food writer who once wrote for CityBeat, is also a television personality who has appeared as a judge on more than 100 episodes of Food Network’s “Guy’s Grocery Games.”

“I have known Seth and Troy for several years and have long admired their work. I’ve watched how they’ve changed the magazine over the past few months,” Bryant said. “San Diego Magazine may be considered legacy media from the old days, but we all know that the media economy is changing and the magazine is active in multimedia, podcasting, video and social media. I’m excited to be part of the magazine’s next phase of growth and direction.

Originally from New York, Bryant has lived in San Diego since 2014. “My ex-husband’s job brought me to this great city,” she said.

Bryant is a 2008 graduate of Connecticut College in New London, Connecticut, where she double majored in American Government and Religious Studies.

She succeeds Erica Nichols as the magazine’s editor-in-chief. Nichols had worked at the magazine for two years.

Raindrop launches sister agency Mari + Gold for Hospitality

Raindrop Agency, a creative marketing agency in San Diego, launched a sister agency called Mari + Gold with expertise in the hospitality, tourism, and lifestyle industries.

The Mari + Gold management team.

A statement from Raindrop indicates that Mari + Gold will serve several current Raindrop customers, including Jazzercise, Inc., Del Mar Racetrack, TS Restaurants, San Diego Symphony, Hilton San Diego Bayfront, Brigantine Restaurants and Rubio Coastal Grill.

Mari + Gold will start with a team of approximately 20 employees, many of whom come from Raindrop Agency and all have experience in the hospitality, tourism and lifestyle industries. Raindrop has 77 employees, a spokesperson said.

Services will include brand planning and development, website planning, design and management, public relations, organic social media management, vertical video creation, influencer marketing, design, photography, email marketing, and media planning and buying.

The word Mari is “sea” in Latin and gold inspires feelings of sunshine, warmth, joy and luxury. “The Mari + Gold name is meant to evoke feelings of vacation and represent all that is joyful, fun and sophisticated about her hometown of San Diego and the industries the agency will specialize in,” Raindrop’s statement said.

Mari + Gold co-founders include three Raindrop executives: Jacques Spitzer, CEO; Adam Wagner, Director of Operations; Carrie Jones, Communications Manager. The president of Mari + Gold will be Nicole Bushnell, former director of marketing for Punch Bowl Social and Garden Fresh Restaurants. Bushnell is a former Raindrop customer.

“During my years as CMO, Raindrop was my agency of choice. The team’s passion, partnership and quality of work are unmatched,” said Bushnell. “I’m thrilled to bring my industry experience and client perspective to Mari + Gold and deliver the highest level of creative marketing and agency partnership to brands across the country.”

According to Jones, “We are delighted to now offer a holistic and specialist agency partner for hospitality, tourism and lifestyle clients. After years of customer and service diversification at Raindrop, we created Mari + Gold to deliver a tailored customer experience by our team of talented experts who live and breathe these industries. We are excited for the opportunities this new chapter brings for the passionate and dedicated team at Mari + Gold to help customers in these industries thrive in today’s marketplace.

Listening to the radio helps dieters lose weight

Radio and its many music formats can help dieters achieve their weight loss goals, according to The Media Audit report.

As Insider Radio, an industry trade publication, reports, the musical environment created by radio allows dieters to focus on their health regimen, including cooking and exercise, with fewer distractions. . Additionally, radio connects advertisers with an often affluent audience willing to spend money to lose weight and adopt a healthier lifestyle.

“Because radio reaches many dieter demographics, it can be a very effective and efficient medium for advertisers selling a wide variety of dieter products,” said Nick Miller of The Media Audit. . “From healthier choices at the supermarket to exercise and other sports equipment, clothing for physical activities and health club memberships, radio connects advertisers with the growing number of adults who dedicated to being healthier.”

The report says weight loss diets have broad appeal for all four major generational groups, including Gen-Zers, Millennials, Gen-Xers and Baby Boomers. High radio exposure of more than three hours during an average day is strongly correlated with the three youngest generations of dieters, according to the report.

San Diego Press Club Features Panel of Freelancers

The San Diego Press Club will present “Going Independent,” a free webinar with a panel of three independent journalists, from 6-7 p.m., Tuesday, May 3, on Zoom. The public is invited to attend.

Freelancers including Jackie Bryant, Jodi Ettenberg and Mike Sowden will discuss the tools and resources available to freelance journalists, including the Substack and Patreon platforms for newsletter creators, as well as how to build a paid following.

Bryant, author of the “Cannabitch” newsletter, specializes in cannabis rhythm. She was recently named editor-in-chief of San Diego Magazine.

Ettenberg, a former lawyer, writes content for her website called “Legal Nomad”. His work has also appeared in The New York Times, National Geographic, BBC Travel and The Guardian. After a lumbar puncture left her disabled in 2017, she also writes about curiosity, resilience and the challenges of life changes.

Sowden, a travel writer, also writes a paid newsletter on the science of curiosity called “Everything’s Amazing.”

Rick Griffin is a public relations and marketing consultant based in San Diego. His MarketInk column appears weekly on Mondays in the Times of San Diego.