Keeneland Mercantile and Keeneland Magazine team up for the “Craft Awards”

(Keeneland/Coady Photography)

From the Keeneland Media Team:

Two Keeneland institutions – Keeneland Mercantile, the unique retail experience in downtown Lexington, and Keeneland Magazine, the quarterly publication that celebrates the Bluegrass lifestyle – have announced the new Masters of Craft Awards, a competition to reward products from artisans and companies made in the United States. The registration deadline is February 25 and a link to the registration form is provided below. The grand prize winner, to be announced in May, will receive $5,000.

The competition is open to products in four categories – Food and Beverage, Homeware, Apparel and Handmade – with three judging rounds and a Patrons Pick prize. The twelve finalists will be announced on April 1 and will be featured in the summer issue of Keeneland magazine.

“Craftsmanship means spending thousands of hours honing your skills to create perfectly constructed, beautifully crafted pieces,” said Kyle Cassin, Retail Director of Keeneland. “These awards are a celebration of that dedication to excellence.”

“Keeneland magazine is delighted to be part of the Masters of Craft Awards,” said editor Jacqueline Duke. “We look forward to showcasing talented individuals and unique companies whose products capture what’s special about the Bluegrass lifestyle and the Keeneland brand.”

The judges of the Masters of Craft Awards are these renowned entrepreneurs and experts in Southern goods and services:

  • Allison “Al” and Mike Barker, founders of Made Market, Louisville’s best craft market. Made Market now hosts annual markets in four states for expanded opportunities to serve artists and artisans.
  • Dixon Dedman, winner of a Garden & Gun Made in the South Award and an America’s Classic Award from the James Beard Foundation, whose family owns the Beaumont Inn in Harrodsburg, Kentucky.
  • Emile “Emmie” Howard of Atlanta, founder of Southern Proper and president of Onward Reserve, two popular clothing lines.
  • Ashley Smith, CEO of Black Soil KY. Black Soil is an agritourism social enterprise that promotes greater market share for black Kentucky farmers, growers and growers.
  • Chris Thomas of Franklin, Tennessee, Founder/CEO of Made South. Made South is focused on creating events that celebrate the best makers and artisans in the South.

The competition covers four categories

The Masters of Craft Awards include four categories:

  • Food drink: We’ll raise a glass to game-changing distillers, brewmasters, and cocktail mixers, and discover refreshing sodas, juices, and teas in non-alcoholic small batches. Whether you showcase century-old family recipes, package baked goods, or make local honey and jams, this is where culinary excellence shines.
  • Home items: Barware, cast iron cookware, cooking utensils and cutlery, pillows, rugs and table linens – from rustic coffee tables to contemporary leather armchairs – we’re looking for the items that will transform a home into a dream home. designate.
  • Gate : Tie or sports jacket on race day? Headwear or handmade jewelry line? We want to see your talents. Buttons, watches, scarves, shoes, boots and more – we seek to applaud it all.
  • Handmade: Hand-painted barrel heads, cloisonné ornaments, letterpress printers, painters and artists, ceramists, candle makers, leather and textile artisans: this category is for you.
    How to enter

Applicants must complete the entry form at and submit four (4) photos of their product, a brief company and product description (not more than 250 words) and a non-refundable application fee of $50.

Please note that only one entry per category will be accepted. Products cannot be submitted to multiple categories for review.