IPad Journal Le Quotidien launched by Rupert Murdoch

Rupert Murdoch this week launched the iPad-only publication The Daily in the United States.

Murdoch’s News Corp has invested $ 30 million in The Daily, which will be available to users for a weekly subscription of $ 0.99.

With content including features, news and interactive graphics and videos compatible with touchscreens, this will be the first subscription product available through Apple’s iTunes Store, only for the iPad.

After settling with MySpace, which Murdoch bought in 2005 before the music-sharing site fell short of its supposed revenue-generating promise, the media mogul set his sights on the news. generation of electronic and mobile devices to make a big splash for News Corp.

And Murdoch is clearly convinced that Apple’s iPad could help breathe new life into the struggling newspaper industry.

Speaking at the Daily’s launch in New York City, Murdoch said: “We can and must make news gathering and publishing viable again.”

“We are entering a remarkable era of innovation and digital renaissance”.

The launch highlights the challenges traditional media companies face in adapting to the digital age where everything is up for grabs for free on the web.

In June of last year, Murdoch introduced a pay wall for his newspapers The Times and Sunday Times, but the jury is still out on whether that decision was successful or not.