Goliath Launches #PlayItForward Christmas Influencer Campaign – Toy World Magazine | The business magazine passionate about toysToy World Magazine

The campaign sees carefully selected influencers showcasing leading Goliath games and #PlayItForward giving fans the chance to win mysterious Christmas prizes.

To promote its line of action games during the busy Christmas shopping season, Goliath has launched an emotive content creation campaign designed to play on the feel-good factor this festive season and give back to families across the UK.

Based on the concept of sharing the joy of family gaming, Norton PR has secured a host of family and lifestyle Instagram influencers who can feature key games such as Chicken Poo Bingo, Trash Stash, Slap The Deck, Chompin’ Charlie and The Floor Is Lava. : Home edition. Each influencer can then #PlayItForward by giving their followers chances to win mysterious, Christmas-wrapped game packs.

“A great way to bring the magic of games to the whole family this Christmas, #PlayItForward is a fun campaign designed to create organic content around the fast and furious action games in our range as well as a link to the sale retail in order to stand out in a busy gaming market,” commented Charlie Douglas, UK Deputy Brand Manager at Goliath Games. to win as well – although this is a prize that remains a complete mystery until it is unwrapped.”