Independent media group Oxidise has appointed Matt Franceschi as Deputy Managing Director of its Warwickshire-based integrated marketing agency, tmwi, as it prepares to further develop its customer success strategies and prepares for further expansion in 2022.
Franceschi’s main areas of interest at tmwi will be driving the company’s continued growth in line with its strategic objectives and developing client relationships by building on campaign successes and forming strategic partnerships, ensuring that the agency continues to deliver peak performance. ; always at the forefront of digital capabilities and innovations.
He has a proven track record serving a wide range of companies such as Unilever, Danone, Reckitt, Campari, Ferrero, Santander and Kenwood in SEO, content production, technology and paid media. Most recently Director of Business Development and Marketing at independent agency Green Park Content, he has years of experience in agency management, strategic growth and client development, skills which he will now bring to the award-winning band Oxidise.
An essential member of the tmwi team, Franceschi will build on the integrated agency’s successful client-focused approach, helping it produce even more outstanding work and continue to drive transformational growth for a wide range of companies and brands. He will report to Steve Hadfield who was recently appointed as Managing Director.
Franceschi said: “I am delighted to join one of the UK’s leading independent agencies as Deputy Managing Director and look forward to playing my part in its continued success; help create innovative campaigns and grow our growing client base through audience and data-driven marketing. I share the team’s belief that to unlock potential, we must use data, technology and content, within integrated and holistic media solutions. »
Group CEO Chris Phillips added: “We have no doubt that Matt will build on tmwi’s success as one of the UK’s leading independent media agencies. With his impressive track record as a collaborative, versatile, thoughtful and energetic business leader, we know he will add great value and insight, leading to further success for our clients and our team. He has already played a key role in securing several new big-name clients and a strong end to 2021 for the company, despite only being part of the team for a short time.