Famous Toastery, a 26 Best Breakfast, Brunch and Lunch franchise, has announced the addition of a new Culinary Director to its leadership team. And as a brand committed to its mantra of “being famous” by serving “famously fresh” food, the team at Famous Toastery knew they needed a culinary chef who was, in a word, famous. Between: Jennifer Brule.
Brulé has been a classically trained chef since 1994 and is a nationally published food writer who has written two published cookbooks and developed recipes for national magazines, such as Cooking Light, Shape, Fitness and Draft Magazine. Brulé is also the on-air chef of the largest NBC affiliate in the Carolinas, WCNC, as well as a regular on ABC Charleston and the Food Network.
“I lived in Europe from 2003 to 2010, and it greatly influenced the way I cook and view food,” says Brulé. “When we came back to Davidson, North Carolina, I helped restaurant owners get their businesses off the ground. We would work together to understand the concept, develop the menu and support them in whatever they needed. »
Then, in 2018, Brulé decided she was ready to take her own advice and open her own restaurant. She started Davidson Ice House, a burger and bowl restaurant located on Main Street in Davidson.
“We’re naughty and nice — burgers and fries, but also healthy, nutrient-dense bowls,” says Brulé. “It’s about inclusive eating. We like people to feel welcome. My cooking style is very much about bold flavors. “Explosion of flavours” is a term that I often hear from customers. I’m all about substance. The food should be Instagram-worthy, but the flavors should also support that look. I have been studying umami for 15 years, which simply means flavor and depth of flavor. I try to convey that to every dish I create.
Just down the street from Davidson Ice House was the original location of Famous Toastery, and Brulé says she first met CEO and founder Robert Maynard when he came to eat at her restaurant as a customer.
“We talked a bit and developed a friendship – we’re opposites in that he’s amazing at business and strategy, but he’s not a leader,” says Brulé. “So we’ve wanted to work together for years, and when the team contacted me and told me they had created this position for me, I was so excited.”
Brulé says several factors drew her to the Famous Toastery brand, but one of the biggest was the community and family approach behind everything the team does.
“In Davidson, the Famous Toastery is where the town meets – everyone knows someone there,” says Brulé. “I really enjoyed it. Also, it was clear that everyone on the Famous Toastery team was very family oriented, which carries over to the employees and sets the mood for the restaurant. I really feel that the importance of family is in the Famous Toastery restaurant, and it always starts from the top down.
Of course, Brulé says she was also a big fan of food. Since its humble beginnings in 2005, Famous Toastery has been serving “famously fresh” cooked-to-order breakfasts, brunches and lunches, featuring completely fresh ingredients and premium meals prepared from a kitchen from scratch. In his new role as chief culinary officer, Brulé says his focus will be on finding ways to make Famous Toastery’s menu even better.
“The hour-long wait at Davidson’s restaurant speaks for itself – they clearly have amazing food,” says Brulé. “But I bring a different perspective with a lot of experience, so I’m looking for ways to improve the menu. It could be recipe development, adding a new sauce to a dish – my role is strictly to the food and adding my magic touch to the menu.
Since joining the team this summer, Brulé has already begun visiting different Famous Toastery locations in the Carolinas to observe the kitchen in operation, see the menu in action and talk to franchisees.
Looking ahead, Brulé says she is very excited to continue working with the team at Famous Toastery, which is growing and improving every day.
“The team they’ve assembled is truly amazing and full of restaurant industry veterans,” says Brulé. “I’ve always done my own thing, so the opportunity to work with a team and collaborate is really exciting. We are all working hard to create an even better concept than the one we already have, and we all want it to succeed. As for Famous Toastery, I can’t wait to see if I can help out in any way, complete the menu and add to the flavor profiles. Our goal is to have the best breakfast at any restaurant in the United States, and I’m proud to be part of the team that makes that possible.
The team hopes to sell eight to ten deals in 2022 and open four to six restaurants next year. Long term through 2024, Maynard and his team aim to have 50 restaurants open.
“This partnership has been ongoing for many years, and we are so proud to have such a respected and accomplished chef as Jen joining our team to help craft our menu and truly put the ‘best’ in a better little -lunch,” Maynard says. . “With the solid foundation we already have and the growing team coming our way, now has never been a better time to join the Famous Toastery family and open a beloved neighborhood establishment in your local market.”
The cost of opening a Famous Toastery franchise ranges from $605,500 to $1,029,500 including franchise fees starting at $45,000.