Since 2016, Aunt Flow has been committed to ensuring access to menstrual products for all. Estrogen Chief Executive Officer (CEO) Claire Coder started the Columbus, OH-based company when she was just 18 after having her period in public with no menstrual products available. The company helped create the B2B industry category, and today, Aunt Flow is leading the menstrual movement with 100% organic cotton menstrual products as well as an innovative, patented menstrual product dispenser that is stored in the bathrooms of partners such as Apple, Google. , Princeton University and Netflix.
“Real estate owners are prioritizing the tenant experience more than ever, and Aunt Flow’s mission to increase public access to vintage products will dramatically improve that experience for women,” Sullivan said. “We are thrilled to partner with Aunt Flow and help expand its footprint in workplaces, venues and facilities.”
The Series A investment comes at a time when there is increasing focus on financing women-led businesses, as it lags far behind investments for men-founded businesses. In 2021, companies founded by women secured just 2% of the total capital invested in US venture capital-based startups, according to PitchBook.
With this funding, Aunt Flow will be able to expand its customer base nationwide, increase its advocacy efforts, donate over one million products to local partners, and introduce new products and more sustainable packaging. Other investors including Amboy Street Ventures, Harlem Capital, CityRock Ventures and Precursor Ventures have also joined the round led by JLL Spark.
The new investment round adds to Aunt Flow’s continued success. In 2021 alone, the company doubled its workforce, added 300 new customers, supplied more than 3,000 bathroom dispensers, stocked bathrooms with 5.8 million menstrual products, and donated more than 1, 6 million menstrual products to women in need.
“The way people think about periods is changing,” Coder says. “Tante Flow is proud to be at the forefront of the menstrual movement, with a particular focus on creating menstrual products that are accessible to everyone. With JLL Spark as our partner, we will be able to serve our communities to a much greater scale. If toilet paper is offered free in public restrooms, so should tampons and towels.”
Demand for Aunt Flow’s services and products is expected to grow exponentially as more US states and cities propose and pass legislation requiring businesses and institutions to provide free access to Aunt Flow’s products. time in public restrooms. In 2021, 37 states have introduced periodic equity billswith Ann Arbor, Michigan becoming the first US city to require free hygiene products in all public restrooms.