B Corp certification has become culturally synonymous with being a force for good. Attn: Grace is the first brand in its category to achieve B Corp status. The rigorous certification process required Attn: Grace to pass B Lab’s independent third-party verification, proving that its operations meet B Lab’s high standards of social and environmental performance, accountability and transparency.
Incontinence affects approximately half of women over 50 and is a massive $10 billion industry that is ripe for change. Conventional incontinence products use petroleum-based topsheets that are treated with bleach and embellished with synthetic dyes and fragrances. inflamed skin. They have also been reported as potential endocrine disruptors.
Attention: Grace launched in 2020 with the first ever line of incontinence products for women, sustainably designed and packaged, safe for skin, replacing petroleum and other harsh chemicals with soft, renewable and plant-based materials. The result is a product that offers superior absorbency and unparalleled comfort, while minimizing the environmental impact of a single-use disposable. Please note: Grace products are also free of fragrance, dyes, chlorine, BPA, latex, VOCs, phthalates and parabens, ensuring that anything that comes in contact with the user’s skin is made from from safe and gentle organic materials.
Co-Founder Mia Abbruzzese said, “In recent years, there have been incredible innovations around cleaner, greener feminine beauty and grooming, and we’re excited to bring that to an audience that doesn’t know it. really hasn’t experimented yet because they’ve always been so overlooked. With a female-led R&D team and our best partners, we are raising the bar.”
Attention: Grace joins over 4,000 B Corps certified to date, selected from over 60,000 applicants in 150 different industries and 74 countries, all with a common goal: to redefine success in business and be a permanent force. for the good. Attention: Grace also recently earned a spot on Fast Company’s list of “2022 World’s Most Innovative Companies”. Co-Founder, Alexandra Fennell, comments, “We pride ourselves on improving women’s quality of life in truly fundamental ways that affect it every day and pushing the boundaries of sustainable innovation in a space that generates immense amounts of waste. Our team is excited to use these most recent milestones as part of a larger framework against which we will continue to measure our progress towards our larger, longer-term goals.