The central theme, “Magazine Media. Better. Believe it.” discusses the unparalleled ability of magazine media across all platforms to produce professional, credible, reliable and brand-safe content. In an age of “fake news” claims on the rise and marketers and consumers alike questioning the trust and brand safety of content environments, the ad campaign uses dynamic and thought-provoking questions to demonstrate the magazine media benefits for consumers and advertisers. They include:
- Are all the experts worth believing?
- Can you believe what you are reading?
- Is every realtime story real?
- Have you been deceived by fake content?
- Are you avoiding bad car advice?
- Want some food advice you can trust?
- Tired of fake health experts?
- Can Sharing Beauty Tips Get Ugly?
“In a media world where three in four Americans say they’ve fallen for fake headlines and where marketers and consumers alike question the legitimacy of many media, we believe it is imperative to recall to our clients the enormous resources the industry puts behind our content platforms, ”says Linda thomas brooks, President and CEO of MPA – The Association of Magazine Media. “This campaign is designed to reaffirm to these two audiences that our industry remains dedicated to creating the most researched, written, organized and best-in-class content.”
According to Simmons Research’s Multimedia Engagement Study, magazine media are more reliable, inspiring and motivating than other media. Individuals are more likely to be happy, confident, excited and hopeful when reading magazines compared to time spent with other media, according to RealityMine United States Touch points.
“Magazine media do what other media cannot,” says Michael clinton, President, Director of Marketing and Publishing, Hearst Magazines. “After experiencing often dangerous and inefficient digital inventory and questionable results, marketers are turning to magazine brands to get rid of the clutter. In times of confusion, it is important to convey the power and professionalism of magazine media, that our industry provides news and information that consumers and marketers can trust. “
“Magazines are a shortcut to quality,” adds Thomas brooks. “With content that has proven credibility, magazines are a trusted source of information that consumers believe in. easier life. “
The following companies are participating in the advertising campaign: America Media, American Media, AMG Parade, Active Interest Media, AFAR Media, Bonnier, Condé Nast, The Economist Group, Forbes Media, Garden & Gun, Harper’s, Hearst Magazines, HistoryNet, Hollywood Reporter -Billboard Media Group, Ink Global, Mariah Media, Meredith Corp., The Nation, National Geographic, New York Media, Ogden Publications, Pride Media, Rodale, Smithsonian Media, TEN: The Enthusiast Network, This Old House Ventures, Time Inc. , Today Media, Trusted Media Brands, and Weight Watchers. For a full list of participating brands, visit Magazine.org/BelieveMagMedia.
To see the ads and learn more about the campaign, visit BelieveMagMedia.com.
MPA – The Association of Magazine Media is the premier spokesperson and spokesperson for the magazine media industry, driving thought leadership and groundbreaking strategies to promote the industry’s vitality and increase its revenue and share of Marlet. Founded in 1919, the MPA represents 200 national, associate and international members. MPA is headquartered at New York City, with a government affairs office in Washington DC For more information visit www.magazine.org.
The theme for the American Magazine Media Conference 2018 will be “Magazine Media. Better. Believe it.” coincide with the advertising campaign. The event will take place on Tuesday, February 6, 2018 at the Conrad hotel in New York City.
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SOURCE MPA – The Association of Media Magazines