As Gen Z reaches adulthood, plant-based meats, ethical sourcing, local foods, and sustainability will increasingly be on the menu as they begin to shape trends in the world of food and drinks.
Add to that the effects of the pandemic, which has created more engagement with health and wellness, and functional, often natural ingredients are becoming even more popular, as consumers want products that not only taste good , but also are good for your body.
This conscious eating trend is driven by consumers’ desire to reduce unethical and unsustainable food practices – from packaging to the food itself – and to increase organic and eco-friendly products. ‘environment.
We can see this trend towards mindful eating all over the world, but especially in the MENA region, with almost 90% of consumers in the Middle East not only looking for these healthy food options, but willing to put a price on them. higher, too. Similarly, more than 60% of consumers in the United Arab Emirates have noticed that the durability and naturalness of the products they buy have influenced what they buy.
This trend has driven increased innovation. The UAE has seen the recent launch of the F&B Innovation Lab, creating F&B concepts from sustainability, health and convenience. Meanwhile, Sarva Holdings, known for its Smart Acres vertical farming concept, is launching a new line of Fit Farm foods, for those who are health conscious.
For companies wishing to take advantage of this particular trend, companies should examine their current products and see where there may be improvements to be made by clearly communicating to consumers the features and benefits of “mindful eating” or by working on new products that could fit into this trend.